Marketing & Branding Panel

Hello lovely Opodz friends! We are excited to announce that we will be hosting a panel on marketing and branding here at Opodz on Thursday August 25 from 7:00-9:00pm.

 

Our speakers are leaders in marketing in their respective areas of tech, restaurants, pr, e-commerce and more! Confirmed speakers include PulpPR, Dials, Casetify, Grubhub. More to come. Come find out the strategies that helped Dials get funding and endorsement from Tony Robbins, what launched Grubhub amongst delivery apps, and more.

For more information or to RSVP click here

 

Women Amaze Me- Entertainment Industry Panel

Proud to finally have our panel set up!

Hey ladies of Opodz! How many of you would be interested in attending a meet and greet of people who work in the entertainment industry? The panel would allow you to ask all the questions you may have about what it takes to land an on-set job and basically any questions about how to get your foot in the industry. It would be lead by casting directors, assistant directors, directors, producers and production staff. 
Message marleyuribe@gmail.com with any questions and for a special Opodz discount code!

Click here for more details and to RSVP

P.s. it's okay if men want to attend. We are a non-discrimanatory panel :)

How To Learn From Your Competitor's Website

 

Hey Opodz! This week we wanted to share a few best practices that we believe will help your website gain an edge over your competitors.

Why? Because let’s be real, most of us at this open office space are owners of our businesses or have a stake in the startup community and we know that is nearly impossible to properly market without a cutting-edge website. Even though it may seem like a simple task, designing an efficient website to maximize subscriptions/signups can quickly become daunting.

Here are some quick tools and best practices that you MUST know about, whether you are delegating the webdesign and SEO to a trusted expert or doing it yourself.

 

1. There’s a reason why your top competitors display similar website layouts:

Without getting too much into detail, there’s a reason most app-development studios and production studios have similar button layouts, colors, designs, and blog about the same things. So whatever sector your business may be in you must compile a list of your top ten (most successful) competitors and take a look at what they are displaying on their websites. Look out for:

a) Offers

b) Designs

c) Website and Blog content (lookup SEO)

e) Button Layouts/ Calls to action

d) Links to 3rd parties

 

2. Use the waybackmachine.org tool. Seriously. Here’s why:

You and your team may be thinking up some wonderful and original ideas to advertise your business but sadly, they may not work. The waybackmachine.org is a website that allows you to enter the URL of your competitors and see what their sites looked a few months or even a few years ago. You’ll find that many improvements and changes have been made to the sites of the most successful competitors and you will probably have a better judgement on whether your idea is original and great or just kind of sucks.

 

3. Don’t be afraid to show people. Don’t be afraid of getting feedback.

Yes, whether you’re bouncing around ideas with your employees, superiors, or the designer/programmer that you hired to get your website up, always have open ears and don’t take anything personally. Be open to change. We’re all victims of seeing our work with love-vision.

 

4. Don’t use Wordpress.com.

Although it is an easy business package to purchase, wordpress.com as opposed to wordpress.org, does NOT allow you to set up beneficial changes to your SEO. So if you want to rank high up in Google search, make sure to use wordpress.org and install SEO plugins yourself. Trust us, we’ve been there. Other options are also Squarespace, Wix, or setting up your own template on a host by scratch. Buy a template in template forrest if you don’t have the time to code line per line.

Startups Meet Their Match at USC Blackstone Launchpad

We’re still feeling the buzz from our Pitch Night in LA and we figured we should keep the good times coming while continuing to support the Los Angeles’ Startup Scene. We’ve partnered up with another powerhouse, USC Blackstone Launchpad, and our sister company, Motiv Institute to bring bright young grads and exciting new startups together at a reverse interview event.

We are in the process of talking with startups that are interested in participating, so if that’s you, please be in touch! Startups will each get a chance to present an overview of their company and break down their hiring needs. Startups will receive the grads’ resumes in advance of the event and after their presentations, companies will have a chance to meet with any students they’re interested in. This a great chance to mingle with other movers and shakers in LA’s Startup community in addition to the rising young stars at USC Blackstone Launchpad. Students from Blackstone Launchpad programs across universities, including UCLA and UC Irvine will be also be invited and any founders who bring on talent from the event will get heavily discounted space at Opodz Coworking in DTLA for a team of 4.

The date will be announced shortly and the event will take place in mid-July at the USC campus – luau style! Startups that are interested should contact us here. Tell us a little bit about yourself and your company and the best way to get a hold of you! We’re hoping to finalize the line-up by May 20th, so let us know ASAP!

Event Details

Event: A Summer Kick Off event held at Blackstone Launchpad USC sponsored by Opodz Coworking and Motiv Institute

Startups: Startups looking for C-level and/or co-founders to help launch

Prize: For the team who is able to successfully get their partner, Opodz will provide the winning team a dedicated table of 4 at an exclusively discounted price. For everyone else, they will give out discount codes for memberships.